In today's world, the crucial role of outdoor advertising (OOH) in driving the economic and social development of each community is undeniable. However, to capture the attention of consumers, advertising requires innovative approaches. Digital out-of-home (DOOH) advertising has demonstrated its superior capabilities by replacing traditional OOH advertising methods to achieve high effectiveness and make a lasting impression on viewers.
Since 2023, DOOH advertising has become one of the fastest-growing sectors globally, with over 76% of brands planning to increase their budgets for DOOH advertising campaigns (Statista, 2022).
Leveraging motorbike advertising will help you create a vibrant advertising experience, attract attention, and enhance message recall among road users.
Going beyond the limitations of OOH, DOOH offers a multitude of new opportunities in the era of innovative advertising, opening doors to more personalized experiences that cater to the needs of brands in the most effective way possible.
Motorbike Advertising - Spreading Your Brand Across Every Street
According to a 2017 study by George Mason University (USA), seven out of ten traffic participants are driving while having wandering thoughts in their heads. Not to mention that Ho Chi Minh City is one of the most densely populated cities in the world, with an average commute time of 1 to 2 hours per day. This demonstrates the great potential for exploiting advertising strategies on means of transportation.
What are some unique and impressive outdoor advertising approaches that effectively embed the message into the minds of viewers while also flexibly and efficiently disseminating it across multiple locations?
The advertising model is still too new. Will it be effective?
Instead of standing still, GOADS chooses movement. Instead of being distant, GOADS chooses closeness. In today's information-saturated world, capturing attention and effectively conveying messages is a complex challenge for advertisers.
With an unwavering commitment to becoming the most trusted and widely recognized outdoor advertising provider in Vietnam, GOADS aspires to drive brand success through its network of thousands of high-tech LED screens mounted on motorbikes. By harnessing the ubiquitous mobility of these primary vehicles, GOADS aims to carry advertising messages to every corner of the streets and seamlessly penetrate the minds of target consumers.
Increase brand awareness
Compared to other advertising mediums, motorbike advertising not only boosts visibility but also offers unique and flexible benefits. Motorbikes are not restricted to specific locations; they travel on all roads, from bustling city centers to remote alleyways.
With the ability to display ads around the clock, your message will constantly be in front of viewers. This will not only attract widespread attention but also arouse the curiosity of passersby. As a result, they will easily remember your brand and be more likely to want to learn more when they get home and use the internet to search.
Establish a presence where competitors don't dare to tread
In the competitive world of advertising, securing a unique and uncontested "territory" is a significant advantage.
With motorbike advertising, your brand can establish a presence in multiple locations simultaneously, creating a powerful multi-pronged approach that rivals will find difficult to match promptly.
You'll gain the upper hand by launching large-scale campaigns with flexibility and prominence, rather than competing directly with other brands in a single advertising space.
Your ad stands out from the crowd and demands attention.
Your Target Audience, Your Ad Space!
Capture immediate attention and forge lasting connections with viewers through motorcycle advertising. With the natural tendency of road users to focus forward, any ad displayed will easily grab attention and leave a lasting impression on your potential customers.
Motorcycle-mounted LED screens can be seen as an enlarged version of a phone screen, displaying content right in front of your eyes. However, the difference here is that you cannot ignore or partially obscure the advertising content, because the display distance and brightness are adjusted to be compatible with the surrounding environment.
By seamlessly integrating into viewers' experiences, ads become more memorable and impactful, leaving a lasting impression.
Campaign data management
One of the strengths of Digital Out-of-Home Advertising (DOOH) that outperforms traditional advertising is the ability to target areas and audiences closely aligned with the brand’s requirements. GOADS has transformed static billboards into vibrant images on LED screens, while integrating GPS tracking technology to provide real-time information on impressions, reach, and views on each LED screen and driver.
Camera AI records effective views within the clear view of the ad, while GPS tracking records the number of movements across each screen.
Leveraging a central data hub, campaign data is aggregated and reported in real time, empowering brands to optimize their ad campaigns for specific regions and needs. Questions like "Where are our ads performing best?", "Which districts should we focus our budget on?" and "Are our drivers being allocated efficiently?" are answered through intelligent and effective data analysis and utilization.
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Pay-per-screen subscription
Compared to traditional billboards and panels, motorcycle LED screen advertising offers significantly lower costs, making it suitable for a wide range of budgets, especially for small and medium-sized businesses. GOADS provides campaign packages based on the distributed team of drivers, campaign duration, and free access to the campaign performance measurement system, ensuring that budgets are optimized and waste is avoided, unlike traditional advertising forms.
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Book digital out-of-home (DOOH) advertising with GOADS now!⭐️
GOADS is the leading provider of motorcycle advertising services in Vietnam. We have a vast network of drivers equipped with high-quality LED screens. With a professional team experienced in executing installation and implementing effective DOOH advertising campaign management systems, GOADS guarantees to provide customers with the most satisfying advertising experience.
Seeking a powerful advertising solution in Ho Chi Minh City? Contact GOADS for a free consultation and discover how we can elevate your brand.
GOADS Media Technology
▪️ Head Office: 57 Street No. 7, KDC Cityland Center, Ward 7, Go Vap District
▪️ Phone number: 0945318968
▪️ Email: contact@goads.vn
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