Just like the pace and transformation of cities, the ways brands communicate with customers are constantly evolving and becoming more innovative. Traditional media and advertising methods that long dominated our streets and urban landscapes are giving way to a surge in outdoor advertising driven by digital technology.
This article provides an overview of the media industry and the burgeoning trend of digital out-of-home (DOOH) advertising that businesses are targeting.
Differences between OOH & DOOH
Traditional outdoor advertising (OOH), a long-standing form of advertising that takes the form of billboards, static signs, bus shelters, outdoor panels, vehicle wraps, etc., DOOH combines this strength of OOH with digital technology, transforming billboards into vibrant digital displays that showcase diverse and creative content that captures attention.
Current Trends in DOOH Advertising
Beyond gracing outdoor public spaces, digital signage has also become a prevalent sight in indoor environments such as shopping malls, airports, and train stations. The versatility of DOOH enables the broadcasting of multiple content on a single screen, crafting a rich and engaging viewing experience.
Source: pexels
How does DOOH capture viewers' attention?
For optimal campaign performance and to make a strong impact on viewers, brands can utilize DOOH advertising in a variety of ways. 1. Direct interaction with viewers
DOOH enables direct interaction with viewers through touchscreens or recognition technology, creating unique and engaging consumer experiences.
A prime example is the "McDonald's Pick n' Play" campaign in Sweden. In this campaign, McDonald's used digital screens at their outlets to create interactive games. Customers could play the games on touchscreens and receive offers and discounts based on their results. This created a fun experience for customers and also increased engagement with the McDonald's brand.
2. Deliver adaptive content
Traditional OOH (Out-of-Home) advertising is limited in its ability to display only static content for an extended period, making it difficult to quickly change or update content. Digital OOH (DOOH) addresses this issue by allowing for the flexible scheduling of multiple programs on a single screen.
Source: pexels
3. Situation-based message optimization
Once brands have a clear understanding of the environment and audience their ads will be exposed to, the next step is to identify prominent placements to tailor messaging based on the characteristics of each placement. For example, in the morning, ads could focus on products or services related to breakfast or coffee, while in the afternoon, they could switch to promoting entertainment or after-work relaxation. This creates a more engaging and meaningful advertising experience for customers.
Collected from various sources
Similar to OneScreen, it helps startups find the right ad placements based on the potential customers companies want to reach, combined with demographic and historical data on the platform. The company also uses anonymized location data to help companies track the success of their campaigns.
Seeking a fresh approach to brand promotion?
The current advertising market is becoming saturated and lacks innovation as businesses fail to truly see campaign effectiveness without real-time measurement data. Recognizing this, GOADS has established itself as a trusted partner for brands, providing advanced advertising solutions on motorcycle-mounted LED screens. With this approach, brands can be confident in partnering with GOADS as three key issues are addressed: cost, measurement tools, and reach.
GOADS takes pride in being at the forefront of incorporating cutting-edge technology into outdoor advertising. We collaborate with ride-hailing service providers to equip motorbikes with LED screens, creating a dynamic and effective advertising platform. Brands can effortlessly manage and update their ad campaigns through our user-friendly management system.
With GOADS, you'll never have to worry about a lack of performance measurement tools. We provide comprehensive DOOH advertising solutions across multiple transportation media, especially motorbikes, helping you reach the right target audience, optimize your campaigns and achieve outstanding results. Conquer the promising outdoor advertising market with GOADS!
Book digital out-of-home (DOOH) advertising with GOADS now!⭐️
GOADS is the leading provider of motorcycle advertising services in Vietnam. We have a vast network of drivers equipped with high-quality LED screens. With a professional team experienced in executing installation and implementing effective DOOH advertising campaign management systems, GOADS guarantees to provide customers with the most satisfying advertising experience.
Seeking a powerful advertising solution in Ho Chi Minh City? Contact GOADS for a free consultation and discover how we can elevate your brand.
GOADS Media Technology
▪️ Head Office: 57 Street No. 7, KDC Cityland Center, Ward 7, Go Vap District
▪️ Phone number: 0945318968
▪️ Email: contact@goads.vn
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