Out-of-Home (OOH) advertising has marked a long-standing presence in urban life and architecture, yet it comes with significant limitations. However, with the ever-evolving social and technological landscape, DOOH has emerged as a cutting-edge solution, transcending the shortcomings of traditional OOH and propelling brands into a new era of unparalleled advertising.
Reaching Customers Beyond Home
The concept of OOH advertising is not new, especially for city dwellers. Regarding its forms like billboards, buses, cinemas, malls, or airports, OOH formats are designed to catch the eye of people on the go.
These days, traditional OOH is no longer the preferred choice due to its inherent limitations:
Limited Time-frame and Fierce Competition
In reality, viewers have only a limited window to engage with traditional OOH advertising. While commuting or walking, they often have a fewer seconds to register and process the message. Moreover, the competitive environment of busy surroundings and weather conditions makes it even harder to stand out. A traditional billboard can easily get lost in the noise, resulting in missed advertising opportunities.
Static Content and Limited Flexibility
Traditional OOH content is typically designed to be static and lacks flexibility. For instance, a billboard at a fixed location may display the same message for months, missing out on opportunities to adapt to special events or seasonal changes.
DOOH Advertising: The Wave Surpassing Traditional Advertising
Amidst technological advancements, traditional OOH is gradually being replaced by Digital Out-of-Home (DOOH). By utilizing digital screens to display advertisements, DOOH is rapidly becoming a powerful and preferred advertising format for businesses, effectively addressing the limitations of traditional OOH.
Boosting Brand Awareness:
DOOH helps businesses reach a large audience, enhancing brand recognition through captivating visuals and videos.
Stimulating Purchase Behavior:
By employing engaging messages and visuals, DOOH can stimulate purchase behavior and create a lasting impression on consumers' minds.
Driving Sales:
DOOH advertising effectively promotes products and services, contributing to the increased sales and revenue.
Some of the leading companies having embraced the essence of this advertising phenomenon are the evidence of DOOH success in Vietnam.
Coca-Cola - A New Spirit of Unity
Coca-Cola introduced "Peace Connecting Machines" featuring innovatively designed Coke cans with combined English and Korean words. To own this special edition Coca-Cola can, customers simply had to touch the "Peace Connecting Machine" screen and follow the peace symbol with their hand.
Oppo - Reaching the Pinnacle
Oppo's advertising campaign utilized an outdoor LED screen to showcase captivating visuals and videos, grabbing the attention of viewers. It was installed on the A&B Saigon Tower building in Ho Chi Minh City. The campaign aimed to promote Oppo's new product, the Reno7.
Samsung - Technological Marvels
Samsung has leveraged DOOH advertising to promote its electronic products, specifically the Samsung Galaxy S8+ phone campaign, showcasing the phone's features and benefits.
The Dominant Advertising Era HAS COME!
In today's digital age, the evolution of DOOH advertising has made valuable contributions in line with the flow of time, economy, society, and art. The primary goal is to engage, entertain, and drive action from the public, while making brands proud of their choice.
GOADS is the leading provider of motorbike advertising services in Vietnam. We own a vast network of drivers equipped with high-quality LED screens. GOADS also has a team of experienced professionals in designing and implementing effective DOOH advertising campaigns.
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