Businesses are constantly on the lookout for creative and effective outdoor advertising solutions to reach potential customers. Beyond the limitations of static billboards and eye-catching billboards, how about utilizing the city's primary mode of transportation - motorbikes - to expand your brand awareness on every street corner?
This article will unveil the ever-present potential of OOH advertising, particularly for SMEs. OOH advertising, in the form of motorbikes equipped with LED screens, offers a powerful way to boost brand awareness and achieve exceptional campaign results.
Amidst gridlock and the dominance of motorbikes (accounting for over 90% of personal vehicles), the average citizen spends 1.5 to 2 hours commuting daily, taking over 25 motorbike trips. This presents a compelling opportunity for businesses to drive innovation and make a significant mark in the fiercely competitive market.
According to the Outdoor Advertising Association of America (OAAA), each car wrap advertisement attracts 30,000 to 70,000 impressions per day, resulting in a 15-fold increase in brand awareness. According to the association's research, 91% of consumers remember the ad content after just a few viewings, and 90% of viewers have a positive impression of the brand after seeing this ad.
Utilizing motorbikes as mobile advertising platforms to blanket multiple regions and connect with millions of potential customers in a timely fashion.
Benefits of Motorcycle Advertising
1.Forge a powerful link between the visual and the mental
With motorbike advertising, your brand can leave a lasting impression on viewers. Motorcyclists are less likely to look away than drivers in cars, so even if they don't actively focus on your ad, your brand still has the opportunity to make an impact and be remembered.
Your brand isn't just tucked away in a remote corner, hard to reach for your audience. It's out there, roaming every street. Your brand will gradually infiltrate the minds of your target customers, creating a strong and special connection with them.
2. Wherever there are motorbikes, there will be your ads
Whether it's day or night, on busy streets and alleys of the city, motorcycle advertising is constantly displayed, thanks to the large number of these vehicles circulating daily. With over 70 million motorcycles in operation nationwide, especially in large cities like Ho Chi Minh City and Hanoi, motorcycle advertising is an opportunity to reach a large number of potential customers.
( Ho Chi Minh City center )
( Go Vap District )
3. Human Resource Optimization - Worth Every Investment
The registration process is simple and straightforward, eliminating the headaches and time-consuming procedures associated with obtaining outdoor advertising permits. Businesses are solely responsible for ensuring the compliance of their advertising content with legal regulations. Upon registration, they can launch their advertising campaigns immediately without waiting for permit approvals. This streamlined process saves businesses time and resources, allowing them to execute their advertising strategies with greater flexibility.
Get 100 ad placements at once for an unbelievably low price ?
Budget optimization is one of the top benefits of using motorcycle advertising. The advertising costs are reasonable but bring high efficiency, especially when compared to traditional advertising forms such as billboards, billboards or TV. With this form, you do not need to worry about increasing deployment staff.
Regardless of the campaign’s scale, the difficulty, or the workload, thanks to the flexible mobility and intelligent distribution of LED screens on motorcycles, an advanced advertising format by GOADS, the resource utilization is minimized while optimizing reach. This allows your message to permeate every street without unnecessary costs.
Motorcycle-mounted LED screen advertising is not only a unique way to reach audiences but also an effective marketing strategy. In particular, signing up for this form of advertising early on can pique customer curiosity and encourage them to interact directly with the brand. You can take full control of your campaign every minute, ensuring that your message is delivered to your audience accurately and effectively.
Another advantage of motorcycle-mounted LED screen advertising is its ability to drive sales. By capturing the attention of potential customers, this advertising can stimulate their desire to buy and contribute to increasing the business's sales.
Furthermore, maintaining high-quality visuals and engaging content on LED screens also leads to highly effective advertising campaigns. With their sharp resolution and high contrast, LED screens not only capture attention but also leave a lasting impression on viewers' minds. This helps create a deep and lasting impression on the audience, thereby boosting brand awareness and strengthening their connection with the business.
1.Eye-catching and hard to miss
With traditional advertising on platforms like television, websites, or YouTube, a click, channel change, or ad skip is inevitable, leading to limitations in viewer attention.
However, motorcycle advertising offers several advantages that few other advertising formats can match. With LED screens mounted on motorcycles, your advertising message will be quickly and directly communicated to viewers without being missed. In addition, while driving, people tend not to look away, creating an ideal opportunity for your brand to imprint itself deeply in their minds.
2. Bridge the gap in measurement tool availability
A major advantage of DOOH digital advertising over traditional OOH lies in its ability to interact with and address the issue of campaign effectiveness measurement. For example, an advertising company can use smart LED screens at major traffic points to broadcast advertising programs.
By employing this technology, the company can gather data on the number of impressions, interaction time, and even viewers' emotional responses through an online feedback system. This data provides specific insights into ad performance, enabling more flexible and effective evaluation and refinement of marketing strategies.
Traditional out-of-home (OOH) advertising campaign monitoring and evaluation often requires manual counting and recording at each location, leading to inaccuracies and time consumption. However, with GOADS' real-time monitoring system, all data is operationalized on the system, reflecting campaign performance continuously every minute, providing specific and accurate information about advertising performance, making it easier and more methodical to evaluate and refine marketing strategies.
3. Competitive Pricing - Every penny matters
With competitive pricing and a commitment to distance-based billing, GOADS motorbike advertising demonstrates clear cost-effectiveness and flexibility in setting up campaigns to meet your goals.
Book your Digital Out-of-Home (DOOH) ads with GOADS services today! ⭐️
GOADS boasts an extensive network of Drivers equipped with high-quality LED screens, designed to maximize partner Brand's appeal and competitive advantage. With a team of experienced professionals in the installation and deployment of effective DOOH advertising campaign management systems, GOADS is committed to providing customers with the most satisfying advertising experience.
Are you a business seeking an effective advertising solution in Ho Chi Minh City? Contact GOADS today for a free consultation.
Learn more:
GOADS is happy to offer free consultation on partnership services for the success of your brand's campaigns. Please contact us at:
▪️ Headquarters: 57 Street No. 7, Cityland Center KDC, Ward 7, Go Vap District
▪️ Website: goads.vn
▪️ Register to become a driver: 094 272 29 69 (Ms. Khanh)
▪️ Contact for Brands: 094 531 89 68 (Mr. Hưng)
▪️ Connect with us at: GOADS Media Technology
Comments