In today's marketing world, marketers often face the question: should they invest in online or offline advertising? Each form has its own advantages and disadvantages, and the choice depends on the specific goals of each business. However, this article will focus on the strategy of generating direct leads through digital out-of-home (DOOH) advertising ([article link]), along with media communication solutions on the main vehicle in Ho Chi Minh City, which is motorcycles.
1. Identify and Engage Ideal Customers
In the digital age, online advertising platforms like Google Ads and Facebook Ads enable precise targeting of potential customers based on demographics, interests, and shopping behaviors. However, these ads may face limitations in reaching audiences in real-world settings and fostering direct interactions.
DOOH advertising gains a competitive advantage by integrating digital technology into real-world environments. It effectively targets audiences based on geographical location, such as bus advertisements or digital billboards in densely populated areas near company headquarters or office spaces.
2. From Focused Attention to Real-time Engagement
While online advertising offers high engagement through clicks, likes, shares, and comments, digital out-of-home (DOOH) advertising is emerging as a strategic weapon for direct customer acquisition.
While online advertising relies on internet connectivity and devices, DOOH harnesses the power of the real-world environment to create unique experiences. Imagine an interactive billboard in the heart of the city, where passersby can scan a QR code to enter a contest with an attractive prize. Or an LED screen on a bus, not only highlighting the advertising message but also encouraging passersby to take photos and share them on social media with the campaign's hashtag. This is an effective way to leverage public spaces and turn them into a source of potential customers.
GOADS is proud to introduce its outdoor advertising service using motorbikes as the main medium, reaching a large number of potential customers on the streets and making a strong impression on viewers. GOADS is not just advertising, it's an experience.
3. Total Campaign Management System
With analytics tools like Google Analytics and Facebook Insights, brands can gain insights into ad clicks, conversion rates, and detailed user behavior.
While DOOH advertising is growing rapidly, many DOOH service providers are still not fully confident when brands inquire about campaign effectiveness measurement tools. In fact, the traffic situation in Vietnam is quite complex, and the outdoor advertising culture in the country is not accustomed to paying for this service. The main reason is that they have not found a suitable method to measure the effectiveness of their DOOH campaigns, making it difficult and inaccurate to provide measurement data.
Recognizing this opportunity, GOADS has seized the initiative and launched a groundbreaking motorbike advertising format alongside a campaign management system. This system not only makes it easy for clients to grasp campaign performance but also allows them to track and evaluate metrics such as reach, impressions, and mileage per screen. This contributes to a more effective and transparent DOOH advertising environment, attracting brand interest and trust.
All businesses expect to see a positive ROI (Return on Investment) when implementing a marketing campaign. However, for outdoor advertising, the core goal is to build brand awareness and raise awareness of the message being communicated, rather than necessarily generating leads.
Even OneScreen.ai, a company specializing in providing technology solutions for OOH advertising, admits that they cannot control who sees their ads.
Alex Ewing believes his company can still help businesses reach the right audience.
B2B companies can provide OneScreen with a list of their target customer companies, and OneScreen's technology will develop a strategy for them that includes ad placements near the headquarters of target companies or places where their employees are likely to travel. By using anonymized mobile phone tracking data, OneScreen can see how people are responding to ads through metrics such as website traffic from people who pass by an ad compared to those who do not.
While OOH advertising has its drawbacks, it's important to consider the relative reach and engagement of different marketing channels. Imagine the impact of a captivating ad displayed on a mobile LED screen compared to the intrusiveness of an unsolicited cold email.
4. Advertising Cost
In the context of online advertising, while costs are often flexible and can be tailored to various budgets, managing and adjusting expenses can be challenging and can quickly escalate if not done effectively. On the other hand, offline advertising often creates lasting impressions and enhances brand awareness but comes with higher costs and less flexibility.
Out-of-home advertising: Higher cost and less flexibility. For example, the cost of a large billboard or transit advertising is often expensive. However, these ads often leave a lasting impression and effectively increase brand awareness.
Similarly, outdoor advertising creates lasting impressions but comes with a significant cost. While digital out-of-home advertising remains an attractive option for large businesses to establish brand awareness on a broad scale, some argue that the lack of clear measurement systems to determine campaign effectiveness leads to a significant waste of budget without identifying the root cause.
Why not seamlessly integrate digital platforms into the real world with the help of GOADS?
DOOH not only brings the flexibility and appeal of online advertising but also creates a direct interactive experience with customers. For businesses looking to combine the power of both digital and outdoor advertising, GOADS’ LED screen advertising on motorbikes provides a unique and effective way to reach audiences. It’s not just about standard digital billboards; DOOH includes place-based displays, in-store media, and screens at stations and airports. The key benefits of DOOH include comprehensive targeting capabilities, real-time and contextual advertising, increased ad engagement, and reliable metrics for measuring impact.
LED screens mounted on motorbikes are not only an advertising tool, but also a powerful eye-catcher. Special effects from LED screens can make viewers pick up their phones and share on social media, creating a natural and viral spread of the advertising message. With GOADS, you can take advantage of both types of advertising to achieve the best results for your marketing strategy.
Furthermore, GOADS offers a unique and attention-grabbing advertising channel for target customers at an extremely competitive cost based on the number of LED screens subscribed to. The mobility of motorbikes allows for reaching a wide audience without being restricted to fixed locations, thereby optimizing advertising performance and minimizing budget waste.
Book your Digital Out-of-Home (DOOH) ads with GOADS services today! ⭐️
GOADS boasts an extensive network of Drivers equipped with high-quality LED screens, designed to maximize partner Brand's appeal and competitive advantage. With a team of experienced professionals in the installation and deployment of effective DOOH advertising campaign management systems, GOADS is committed to providing customers with the most satisfying advertising experience.
Are you a business seeking an effective advertising solution in Ho Chi Minh City? Contact GOADS today for a free consultation.
GOADS is happy to offer free consultation on partnership services for the success of your brand's campaigns. Please contact us at:
▪️ Headquarters: 57 Street No. 7, Cityland Center KDC, Ward 7, Go Vap District
▪️ Website: goads.vn
▪️ Register to become a driver: 094 272 29 69 (Ms. Khanh)
▪️ Contact for Brands: 094 531 89 68 (Mr. Hưng)
▪️ Connect with us at: GOADS Media Technology
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