Beyond reaching customers, out-of-home (OOH) advertising is a fantastic opportunity to make your brand shine among the crowd. According to a new study by the Outdoor Advertising Association of America, OOH generates a 40% lift in brand awareness and a 48% lift in product awareness. So, what are the groundbreaking benefits that Brands will receive when investing in OOH advertising?
Widespread Access for Everyone, Regardless of Age or Social Class
OOH: More Than Just Billboards
OOH isn't just about roadside billboards. It's a journey that goes deep into people's everyday lives, from bustling neighborhoods to quiet corners. With its extensive reach, OOH brings your brand to millions of people every day, wherever they are.
And this isn't just about reaching a specific age group or demographic. OOH reaches everyone, from young to old, from young families to groups of young friends. This creates endless opportunities for targeting and engaging with customers.
Create Unforgettable Impact with Visual Communication
The power of OOH lies not only in its ability to convey messages but also in its potential to create captivating experiences for viewers. By harnessing the power of imagery, color, and motion, OOH can evoke strong emotions and leave a lasting impression.
A unique and creative visual not only captures attention but also leaves a lasting impression on the minds of viewers. OOH is not just about conveying a message; it's about evoking emotions. A powerful and meaningful message can spark joy, surprise, or even motivation to take action.
Strengthen Brand Value Robustly
The constant presence of OOH not only reminds customers of the brand's existence but also creates instant recognition. By consistently appearing in strategic locations, your brand will become more familiar and top-of-mind for consumers.
Outdoor advertising is not just a way to convey a message, but also a statement about the prestige and professionalism of a business. When customers see your brand in prominent locations and attracting the attention of a large number of passersby, they will have more trust and respect for your brand.
End-to-End Customer Support
Out-of-Home advertising (OOH) is not just a standalone medium but also an integral part of the overall marketing strategy. Harmoniously combined with other communication channels such as online, TV, and print, OOH creates a powerful amplification effect, enhancing the effectiveness of the marketing campaign.
In addition, OOH also utilizes advanced technologies such as QR codes and website links to stimulate engagement and drive high campaign measurement effectiveness.
Out-of-home (OOH) advertising has become a familiar communication tool in the advertising industry. However, for businesses, choosing the right OOH advertising format is crucial, as not all mediums deliver the desired results, while the costs for these advertising formats can also be quite high. Here are some points to consider when evaluating whether OOH advertising is right for your business.
Target Audience
For businesses targeting a specific local customer base, OOH advertising can be highly effective. For example, billboard ads placed in areas where the target audience lives or works can generate strong brand awareness.
However, for businesses targeting a wide and diverse customer base, such as global companies, focusing solely on OOH advertising may not be effective enough and needs to be combined with other advertising strategies.
Financial plan
While OOH offers a wide range of options and can be flexible to fit various budgets, the costs can also be high depending on the location and ad format. This can be a significant factor for small businesses with limited budgets.
Products and Services
Some products or services may be more suitable for OOH advertising than others. For example, OOH advertising can be very effective for everyday consumer products such as food, beverages, or services such as restaurants and hotels.
Measurement and Optimization
When integrating OOH advertising into local marketing strategies, the use of effective measurement technologies such as QR codes, location tracking systems, or facial recognition capabilities can help businesses evaluate campaign effectiveness and optimize budgets for future advertising activities.
Accessible Advertising Solutions for All Businesses
With its flexible mobility and ability to reach areas that fixed-media advertising cannot, LED screen advertising on motorbikes not only creates a sense of novelty but also opens up new opportunities for all types of businesses. This is especially important for SMEs aiming to reach their target audience in an effective and cost-efficient way.
Motorcycle-mounted LED screen advertising not only has a lower investment cost than other outdoor advertising forms but also offers many significant benefits. You can flexibly adjust advertising content according to time, location, and campaign quickly and conveniently. This helps to spread your advertising message to every corner and reach potential customers effectively.
Attention-grabbing, crystal-clear LED displays captivate passersby, boosting brand awareness and setting you apart from competitors. This innovative advertising format also entices potential customers, driving sales and increasing profits.
Book digital out-of-home (DOOH) advertising with GOADS now!⭐️
GOADS is the leading provider of motorcycle advertising services in Vietnam. We have a vast network of drivers equipped with high-quality LED screens. With a professional team experienced in executing installation and implementing effective DOOH advertising campaign management systems, GOADS guarantees to provide customers with the most satisfying advertising experience.
Seeking a powerful advertising solution in Ho Chi Minh City? Contact GOADS for a free consultation and discover how we can elevate your brand.
GOADS Media Technology
▪️ Head Office: 57 Street No. 7, KDC Cityland Center, Ward 7, Go Vap District
▪️ Phone number: 0945318968
▪️ Email: contact@goads.vn
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