In today's fast-paced society, consumers are constantly on the go, posing a significant challenge for advertising strategies. To ensure your product doesn't become invisible to customers, reaching them where they are is crucial.
GOADS is committed to going beyond traditional OOH limitations by offering a unique mobile LED screen advertising solution, in addition to implementing DOOH advertising models. We understand that reaching customers in a flexible and effective manner is crucial for success in today's advertising landscape.
Let's explore 4 outstanding advantages of motorbike advertising and why brands are gradually shifting to this new form
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LED screens dominate the OOH advertising market. Effective or just a waste of money for aesthetics?
In the past, brands often spent hundreds of millions, even billions of dong on advertising, especially in industries such as FMCG, real estate, banking, etc. Despite their efforts to launch vibrant and engaging campaigns, the results were often not as expected. Specifically, even after investing significant amounts of money and effort into advertising campaigns, brands often faced low customer response, sales did not increase as expected, or campaign effectiveness was not clearly measured.
(Louis Vuitton x NIKE)
Capturing attention and making a strong impression, LED screens account for 45% of the OOH advertising market share in Ho Chi Minh City. However, LED screens are expensive, have a limited and uneven coverage area. With a common budget loss rate of 20-30%, sales growth only reaches around 5-10%.
In addition, the placement of billboards and signage is often fixed and inflexible, limiting the ability to reach pedestrians in different areas. Measuring the effectiveness of LED screen advertising has not yet been fully optimized to meet the true investment value that brands are spending on outdoor advertising, due to the lack of clear measurement tools throughout the broadcasting process, unless waiting for post-campaign feedback.
With GOADS, you're not just investing in advertising, you're creating a new era of advertising experiences.
Recently, GOADS has attracted the attention of netizens and the public with its "wandering" LED screens on motorbikes all over the streets. For example, on International Women's Day (March 8th), GOADS provided a special advertising experience by deploying mobile LED screens on a motorcade parading through the streets of Saigon.
Catching the attention of passersby and leaving them mesmerized, synchronized video advertisements played simultaneously on each motorbike. These motorbikes were not just a part of the cityscape; they transformed into captivating focal points, prompting onlookers to capture the unique spectacle with their phones.
In addition, motorbike advertising can be distributed by a team of drivers operating in each target area, according to the Brand's needs. Here are 4 advantages of motorbike advertising that Brands should consider when running a campaign with GOADS.
1/ Wide coverage
With a vast number of motorbikes circulating daily, mobile LED screens on motorbikes offer the ability to reach millions of people in a short time across various areas, enhancing visibility anytime, anywhere on busy residential streets and city alleys.
As a result? Your brand will gain a stronger presence with potential customers, even before competitors can reach them. With the average person spending 1.5 to 2 hours commuting each day, coupled with traffic congestion, this presents a significant opportunity to get your message in front of viewers all day and night.
2/ Can't-miss
Imagine walking down a bustling street when suddenly, a vibrant splash of color on a mobile LED screen catches your eye and draws you closer. You're captivated by the mesmerizing display, but deeper down, it's the message that resonates with you, the essence of your brand. That's when your LED screen marketing strategy has made a positive impact on your potential customer.
Unlike online advertising formats, outdoor motorcycle advertising forces them to look up, receive, and remember the message. To memorize deeply, the advertising content must be concise but still contain the essence of the message, and continue to be repeated to reinforce the impression. GOADS' LED screen mechanism also works on a rotating program cycle, designed with short, vivid content formats to increase accessibility and "virality" to viewers.
3/ End-to-end campaign management software
One of the common challenges faced when implementing outdoor advertising campaigns is the lack of effective measurement tools. This is especially concerning when large advertising budgets are allocated without accurate means to measure performance. As a result, brands may face uncertainty about whether the campaign will achieve its sales goals.
Understanding the concern, GOADS offers a comprehensive campaign management system. Each brand upon registering for a campaign is granted access to a dashboard that provides real-time statistics reflecting campaign performance. All data is collected from AI cameras on the LED screen and then sent to the server for aggregation on the system for continuous updates for the brand.
4/ Cost-effectiveness
One of the compelling reasons why Brands choose to partner with GOADS to deploy advertising campaigns on motorbike LED screens is the extremely reasonable advertising cost. The flexibility and ability to fine-tune the performance of Brands' campaigns help save a significant amount of budget compared to investing in fixed LED screens.
For instance, in the early stages, if the Brand notices that the campaign is not optimized in certain specific areas, it can request budget adjustments and focus only on other potential areas, or break down marketing campaigns into more favorable time slots. At the same time, the motorbike campaign also provides the ability to reach a large number of potential customers in a more flexible and multi-dimensional way.
This enhances the balance between investment budget and achieved performance, while enabling the brand to easily grasp campaign status and performance on an ongoing basis.
Book digital out-of-home (DOOH) advertising with GOADS now!⭐️
GOADS is the leading provider of motorcycle advertising services in Vietnam. We have a vast network of drivers equipped with high-quality LED screens. With a professional team experienced in executing installation and implementing effective DOOH advertising campaign management systems, GOADS guarantees to provide customers with the most satisfying advertising experience.
Seeking a powerful advertising solution in Ho Chi Minh City? Contact GOADS for a free consultation and discover how we can elevate your brand.
GOADS Media Technology
▪️ Head Office: 57 Street No. 7, KDC Cityland Center, Ward 7, Go Vap District
▪️ Phone number: 0945318968
▪️ Email: contact@goads.vn
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