The global advertising market is witnessing significant changes, driven by the growth of digital out-of-home (DOOH) advertising and the trend of digital transformation. So, what are the reports that marketers need to pay attention to in order to anticipate OOH advertising trends? Take a look at the data in the article below to find out.
Outdoor Advertising Potential in Vietnam vs. Global Market
The Vietnamese advertising market is projected to reach between USD 2.5 and USD 3.3 billion during the period of 2024 - 2029. In which, digital advertising spending will account for 61.37% of total advertising spending, and programmatic advertising revenue will account for 82.42% (Statista, 2023).
Not only in Vietnam, but globally, digital out-of-home (DOOH) advertising is also witnessing strong growth. In 2023, DOOH revenue reached $25 billion and is projected to skyrocket to $57 billion by 2030. This not only demonstrates the immense potential but also highlights the strong growth trend of this modern advertising format in the near future.
The Rise of the Digital Advertising Market
From the early days of radio, TV, and print media to digital advertising formats in the age of technology, over 78% of brands surveyed say they will shift to digital out-of-home (DOOH) advertising in the next 12 months.
Advertising's digital leap: Embracing the inevitable
The digital transformation trend is having a strong impact on all industries, and the advertising industry is no exception. The application of technology solutions to advertising activities brings many practical benefits.
The rapid advancement of technology has revolutionized the advertising industry, enabling advertisers to reach customers more effectively and optimize costs.
Mechanism and Operation Principle of DOOH Advertising
The principle of operation of DOOH is based on broadcasting advertising content in spots. The most popular DOOH advertising packages include:
The 30-second TVC package includes a total of 1 hour of ad time per day, which is equivalent to 120 spots per day. The ads will be broadcast with a frequency of 6-8 minutes per spot.
15-second TVC package: Get 1 hour of ad time per day with 240 spots! Ads air every 4-5 minutes.
To increase the frequency and duration of their ads, brands can choose to increase the overall ad length. Of course, the cost will also increase accordingly.
Common Outdoor Digital Out of Home (DOOH) Advertising Forms
If traditional billboard formats display only one advertising content throughout a campaign, DOOH allows for showcasing a wide range of personalized ad content to specific audience segments. This uniqueness captures viewers’ attention and enhances communication effectiveness. Some common types of digital out-of-home (DOOH) advertising formats include:
1. LED screen advertising
( Source: Bing.com )
2. LCD screen, advertising frame
( Source: Alibaba.com )
3. Modular LED display for advertising
( Source: Samsung )
4. Interactive advertising display (touchscreen)
( Source: FPTcamera )
5. 3D Perspective Advertising Screen
( Source: Thedrum )
6. LED building advertising
( Source: Brandsvietnam )
Automation software has become a powerful ally for advertisers, helping to optimize time-consuming and labor-intensive manual processes. Automating repetitive tasks not only saves costs but also minimizes errors, improves operational efficiency, and frees up human resources to focus on more creative and strategic work.
7. Mobile LED advertising on motorcycles
At GOADS, AdBike introduces a groundbreaking advertising solution by seamlessly integrating cutting-edge LED screens with the mobility of motorbikes.
7.1 Deliver the message without limitations of time and location.
With its flexible content display capabilities, AdBike helps advertising campaigns stand out and grab attention effectively. It is a powerful tool that helps brands easily reach their entire target routes, leaving a strong impression on customers.
7.2 Gather data and compile it into a report
A distinct advantage of motorbike advertising lies in its comprehensive management system. All processes, from tracking campaign metrics such as reach, impressions, and distance traveled, to compiling detailed statistical charts, are automated by GOADS. Brands can easily stay up-to-date on campaign developments in real time.
7.3 Ad Campaign Optimization
Closely monitoring campaign performance also allows brands to evaluate and make decisions to adjust content accordingly to achieve their set goals, maximize brand satisfaction, and optimize investment budgets, making each campaign more effective and worthwhile.
The superior advantages of DOOH advertising have made it the preferred choice for brands. This is an inevitable trend in the context of an increasingly competitive advertising market that demands continuous innovation.
Embrace trends, leverage technology effectively and creatively to craft impactful advertising campaigns, attract customers and gain a competitive edge today.
⭐️ Are you looking to book DOOH advertising with GOADS?
GOADS is the leading provider of motorcycle advertising services in Vietnam. We have a vast network of drivers equipped with high-quality LED screens. With a professional team experienced in executing installation and implementing effective DOOH advertising campaign management systems, GOADS guarantees to provide customers with the most satisfying advertising experience.
Seeking a powerful advertising solution in Ho Chi Minh City? Contact GOADS for a free consultation and discover how we can elevate your brand.
GOADS is happy to offer free consultation on partnership services for the success of your brand's campaigns. Please contact us at:
▪️ Headquarters: 57 Street No. 7, Cityland Center KDC, Ward 7, Go Vap District
▪️ Website: goads.vn
▪️ Register to become a driver: 094 272 29 69 (Ms. Khanh)
▪️ Contact for Brands: 094 531 89 68 (Mr. Hưng)
▪️ Connect with us at: GOADS Media Technology
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