In today's media landscape, out-of-home (OOH) advertising has become an indispensable activity in the socio-economic development of each locality. And to capture the attention of customers, it requires more superior advertising formats. Digital out-of-home (DOOH) advertising is doing just that by breaking through the limitations of electronic devices and replacing less effective OOH advertising formats.
Since the beginning of 2023, DOOH advertising has become one of the fastest-growing media sectors globally. Notably, over 76% of brands plan to increase their budgets for DOOH advertising campaigns (Statista, 2022).
The reasons why OOH advertising is losing its ground
While Out-of-Home (OOH) advertising often provides a one-dimensional, blind experience and lacks the ability to track actual views or interactions from customers, Digital Out-of-Home (DOOH) opens the door to opportunities with many personal experiences, serving as closely as possible to the needs of the brand.
How does DOOH cleverly "overcome" the limitations of OOH and excel in the era of innovative advertising?
Introducing a one-of-a-kind advertising model
According to statistics from the HCM City National University Publishing House (2023), motorbikes are the dominant means of transportation and are also the stars among the urban waves, accounting for more than 90% of total personal vehicles. Specifically, 74 million motorbikes are currently in circulation and 25 million trips are made each day.
Potential Markets for Exploiting Motorcycle Advertising
Ho Chi Minh City is one of the most densely populated cities in the world. Every day, millions of vehicles take to the streets, creating a bustling "sea of people and vehicles". This presents a great opportunity to reach a large number of potential consumers in a short period of time.
Seizing this opportunity, GOADS emerges as the shortest and fastest DOOH bridge to develop advertising strategies on motorcycle-mounted LED screens.
GOADS - Amplify Effective Advertising, Spread Messages Anytime, Anywhere
With the relentless mission to become one of the most prestigious and widely used outdoor advertising providers in Vietnam, GOADS aspires for its AdBike product - a form of advertising on LED screens mounted on motorbikes - to become one of the most effective tools for Brands to extensively promote their products and services.
1. Increase coverage
Compared to other advertising mediums, motorbike advertising offers significantly higher visibility. Motorbikes are ubiquitous on every street, constantly moving through densely populated areas, both day and night, providing a distinct advantage over static advertising. AdBike's dynamic advertising format enhances viewer recall, making every daily commute more engaging.
2. Fill the gaps left by competitors
While OOH only delivers fixed content to everyone, GOADS' AdBike product utilizes DOOH to enhance customization based on the desired target audience, location, and even the most suitable time to appear in front of that audience.
The intelligent operating system enables advertising campaigns to be scheduled quickly and accurately according to the Advertiser's requirements for target audience, geographic area, or coverage. The ad display sequence is selected and automated to match the target audience without the need for direct human intervention.
3. We deliver your ads to the right people, at the right time
AdBike does more than just take your message to the streets. It puts your brand directly in front of consumers, creating a deep connection and building a strong impression in the minds of customers.
4. Streaming Data - Real-time Analytics
No longer just bland static billboards, GOADS is transforming them into vibrant images on LED screens, integrated with location tracking (GPS), tracking impressions, reach, and views in real time.
- Camera AI records effective views within the ad's visible area.
- GPS-based distance tracking on each display
- IoT data streaming and analytics platform
With data availability, brands can tailor campaigns to meet the specific needs of each region, addressing questions such as:
- Where are we seeing good results from our ads?
- Which districts should be prioritized for budget allocation?
- Are drivers being distributed equitably?
5. Financial efficiency
Compared to other outdoor advertising methods, advertising on LED screens mounted on motorcycles allows brands to optimize communication effectiveness and avoid budget waste. It provides a unique way to reach target customers and enhances conversion rates.
6. Easy Registration
GOADS' quick registration process saves customers time and effort, making it easy to start their advertising campaigns.
Book digital out-of-home (DOOH) advertising with GOADS now! ⭐️
GOADS is the leading provider of motorcycle advertising services in Vietnam. We have a vast network of drivers equipped with high-quality LED screens. With a professional team experienced in executing installation and implementing effective DOOH advertising campaign management systems, GOADS guarantees to provide customers with the most satisfying advertising experience.
GOADS MEDIA TECHNOLOGY
▪️ Head Office: 57 Street No. 7, KDC Cityland Center, Ward 7, Go Vap District
▪️ Phone number: 0945318968
▪️ Email: contact@goads.vn
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